With these growing numbers, John Deere tractors have achieved the tag of No. An average of half-million units are sold worldwide. The company has sold almost more than 10 Million + tractors right from the date of initiation globally.įarm and commercial-based equipment are also sold by John Deere tractor in Large volumes. Right from 2 tractor models to manufacturing 700 different models of tractors is a commendable story. John Deere tractors are the most discussed tractors because of their exclusivity and future-proof technology. The current market share is at 10% and is projected to grow every year. John Deere tractors rank in the 5th position in terms of market capitalization and sales volume in India. John Deere produces 70,000+ tractors in India and more than 5,00,000 tractors worldwide. John Deere USP - Unique Selling Propositions One who chooses John Deere is not focused on the cost but on the quality of products. The price range of John Deere tractors is dynamic and can fit into the price range of the majority of customers. John Deere tractors have global recognition and hence that attracts Foreign Direct Investments in India. The company is also successful in providing employment opportunities through its 19 manufacturing plants across India. These activities are majorly focused on the rural population. Activities like eradicating hunger, Education, Community development, and volunteering are carried out every year. The brand serves back to the farmers of India through various CSR (Corporate Social Responsibility) activities. The price of John Deere tractors is justified by the quality they offer. John Deere tractors are well known in India for their quality, built quality, performance, power, and reliability. The tagline surely defines the brand John Deere. The tagline of the brand John Deere is “Nothing Runs Like A Deere”. The regular Research and Development and new products in the line-up mark the success of the brand. On average John Deere manufactures 70,000+ Units in India and this number is projected to grow at a 15% - 18% rate. But now John Deere holds a market share of almost 10% and is the valued market capitalization in India is approx $ 500 Million which accounts for almost 30% of the total market capitalization of John Deere globally. The market share of tractors in India was earlier dominated by other brands like Mahindra, Swaraj, Sonalika, etc. Satish Nadiger is the current managing director and CEO of John Deere India. May is the current CEO of John Deere globally. In the 2000s the company was successful in launching advanced technology like power steering, oil-immersed brakes, dry air cleaners, collar shift, and side gear shift. Currently, John Deere tractors are exported to 40+ countries across Asia. The foreign investment of John Deere in India did not only help in employment and industrialization but also increased the exports for the country. The brand embraced its presence through state-of-the-art R&D centers, manufacturing units, and many other factories. John Deere was successful in planting its roots in India as major competitor brands did not exist. This fortune 500 company knew the advantages of entering into the Untapped Indian market. John Deere entered the Indian market in the year 1998 and was operated through its headquarter located at Pune. Hence, John Deere launched its first industrial-grade tractor the model ‘DI’. The economies were revived and the industrial era began to revamp. With this John Deere became a household brand. In the advent of this opportunity, John Deere supported the people by providing tractors on credit and strengthened the relation for the upcoming generations. The farm and agriculture industry was the only industry that could revive economies. One of the remarkable years in the history of the world “the great depression” had just collapsed many major economies. Agriculture and farming were the bread and butter of the majority of the population. After the launch, the tractor business took off as agriculture mechanization was growing during this period. In the year 1918, John Deere introduced their 2 tractors named Waterloo boy and John Deere tractor. This success from John Deere laid the foundation stone for the success of the company.Īfter improvising the business that was already doing well in the agriculture industry, John Deere decided to enter into the tractor industry. The company was successful by manufacturing 400 steel plows per year on average. John Deere-A brand originally known as Deere and Company was founded by a blacksmith named John Deere who invented the ingenious steel plow which became commercially successful in the year 1837.
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